Presentation
Friday 8th of April
One of the corner stones of 21st century is the
use of the internet. One of the defining phenomena of the present times
reshaping the world as we know it, is the worldwide accessibility to the
internet. The lovechild of the World Wide Web is social media. Social media is
the collective of online communications channels dedicated to community-based
input, interaction, content-sharing and collaboration. Websites and
applications dedicated to forums, microblogging, social networking, social bookmarking,
social curation, and wikis are among the different types of social media.
Social Media is not about technology. Social
Media is about people, people in our society, people around the world. It even
Impacts our online behaviour and our offline behaviour. Social media has three
main recognised social platforms be it Facebook, snapchat or Instagram.
Social media is the collective of online
communications channels dedicated to community-based input, interaction,
content-sharing and collaboration. Websites and applications dedicated to
forums, microblogging, social networking, social bookmarking, social curation,
and wikis are among the different types of social media.
The issue of privacy is ubiquitous. With social
networking we have a certain control in regards the information we provide. We
are currently in a time frame where we are witnesses to these types of artists
using the internet as a platform.
Social media is a fascinating new human
phenomenon. In 2016 alone, research showed that over 2 billion people have used
the Internet across the world. Of those people, nearly 80% have signed into a
social networking site in the past year to connect with others, curate their
personal images, and share information with people across the virtual universe.
Given these facts, social media has been a
growing medium in visual art over the past 20 years. In the 1990s, artists who
couldn't find commercial success began sharing their work on early webpages. In
2002, Ben Rubin and Mark Hansen developed "Listening Post," an
installation that pulled real-time text from chat rooms, bulletin boards, and
online forums, and displayed them across hundreds of small screens. Today,
artists regularly tap social media as a way to create a shared experience,
crowdsource participants and ideas, and explore the dynamics between the
virtual and IRL. Social media has been a growing medium in visual art over the
past 20 years. Artists act on Social media by using its subjects as their
modern day profiles.
WORKSHOP
WORKSHOP
Instagram is a widely used image based application used by 200
million worldwide. 8796 photos per second are shared worldwide. We as a group
decided seeing as everyone in the group are designers, a proficient workshop on
how to successfully use and build a following on Instagram would be extremely
beneficial. The workshop started with a debriefing on how to properly tag
photos with some generic yet useful hashtags as to broadcast their image to a
wider audience. We then proceeded to divided the group into teams of 3. We discussed
how to use the lighting available to you at any location and how to use the
preset editing system built in to the Instagram application. We left it to to
groups to decide what and where to take phots. Interestingly they all choose to
take pictures of themselves ‘selfies’. After 20 minutes they returned with
their selected photographs. We asked proceeded by showing people established
Instagram accounts to demonstrate the different aesthetics utilized by various
users. With ‘mayfair’ being the most popular filter used by Instagram users,
many opted to apply that filter. We then allowed the group to make their own
decisions on how to edit their photo. At the end of the workshop the most
successful photo gained 31 likes in 15 minutes which according to the user was
a great improvement.
